The UK’s capital is one of the busiest and most diverse cities in the world

The UK’s capital is one of the busiest and most diverse cities in the world

Whatever your passions or hobbies, you can pretty much guarantee that London will cater to you.

Central London & the West End
"Theatre and culture lovers will want to visit London’s bustling West End, where famous names regularly tread the boards and some of the world’s best theatre is previewed. The Covent Garden and Soho areas are must-visits. Wander the cobbled streets, watch street performances and visit fashionable cafes and restaurants. The Tate Britain and Tate Modern are both just a short journey from the centre of town and are well worth a visit for any art lover. The Tate Modern includes a family activity area to help children understand and explore art, and there is also a picturesque boat ride between the two buildings that passes the Houses of Parliament, Big Ben and the Millennium Wheel. A few moments along the river from Tate Modern is Shakespeare’s Globe, a precise replica of the theatre where many of his plays debuted. The Exhibition and Tour cater specifically to families with fun facts about the world’s most famous playwright. Our Tower Bridge Novotel London hotel is just a short walk away, in close proximity to two of the world’s most famous landmarks: Tower Bridge and the Tower of London."
History and green space: South London
The area south of the river has many interesting neighbourhoods, of which Greenwich probably has the most for tourists. Head to the historic market for a selection of arts and gifts, or visit the Royal Naval College for stunning architecture and green spaces. In the summer, Greenwich Park is one of the city’s most picturesque outdoor spaces, while a walk along the banks of the river will take you past a number of pubs serving traditional food and drinks.
Fashion and atmosphere: East London
Locals go to fashionable East London for a laid-back day or evening out. This is where the cool crowd pass the time. You’ll find plenty of vintage clothing shops and an eclectic selection of cafes and restaurants, including the infamous cereal cafe. Head to Brick Lane or Spitalfields Market on a Saturday to be at the heart of the action.
Shopping: West London
Shopping is many a Londoner’s favourite pastime and there are few better places to do it than at the huge Westfield shopping centre in Shepherd’s Bush. With almost every chain imaginable and shops to suit every price range, plus a choice of bars and real restaurants, this is retail therapy at its best. Kiddy cars are available to help mini-shoppers enjoy the trip too. For more local charm take a short Tube ride from Westfield to the fashionable Notting Hill area where stallholders in Portobello Market sell antiques, vintage clothes and jewelry.
London transport
Travel on public transport around London is easy and fast. If you have a contactless credit card you can now use it to pay for your transport. Or, if you’re travelling a lot you may want to consider picking up an Oyster card, which works like a pre-paid travel card on buses and the Underground. Alternatively, ask our hotel staff to order you a taxi or tell you which are the best taxi apps to use.
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